"In our first conversation, I saw a professional, high-quality, and thorough figure who wants to delve deeper and understand the business in order to offer the exact and right product for it."
Ella Kimel Lev - The Center for Remedial Teaching
The lovely Ella contacted me and asked me to design a logo for her business, which focuses on remedial teaching. Through a characterization questionnaire and focused questions, I understood exactly what her business does and who it is designed to help. This way, I was able to create a central element in the logo that depicts a brain, symbolizing learning and connecting all the techniques and processes of the learning processes in which she specializes.
The logo of Ella Kimel-Lev – The Center for Remedial Teaching cleverly combines the image of a brain and a tree, creating an immediate connection to learning, growth, and personal development.
The lines in the shape of the brain are designed to resemble the branches of a tree, emphasizing the idea of education as a natural, ongoing process that results in personal growth.
The different colors within the brain – green, pink, blue and purple – create a sense of diversity and integration, suggesting a holistic approach to teaching that encompasses several different methods and areas of learning. The soft colors convey optimism and a positive attitude, which connects well with the field of remedial teaching, where each student receives personal attention and support.
The choice of typography is modern and clear, reinforcing the message of professionalism and reliability. The use of dark blue for the letters gives a sense of stability and confidence, and balances the colorfulness of the central image.
Overall, the logo clearly conveys the message that the center engages in remedial teaching with an emphasis on growth, personal support, and adaptation to the unique needs of each student, in a professional and warm manner.