As part of my work at Playtika, I led a redesign of a key feature in the Caesars Casino app.
The goal of the assignment was to create a contemporary and refreshing innovation, while maintaining the popularity of the feature.

I created a unique grid in which the logo is the central focus, and the various characters are embedded around it.
The feature deals with rooms that allow passage between them by finding elements in the game, and each square in the grid represents a unique room that includes a background and a designated character.
The concept of dividing the game into rooms was born from this idea, which created a clear and intuitive user experience.

The project was large-scale and significant, and was launched with a major campaign that included pop-ups within the app, banners, designs for social media, materials for live ops, and more. I led the entire design process, from concept to final execution, independently.