As part of my work at Playtika,
I created storyboards for launch videos for the app. Caesars Casino.
The storyboards were carefully designed to support the app’s marketing strategy, creating a clear narrative that combines striking visuals with audience relevance. Each storyboard included meticulous planning of key scenes, including key interactions, character movement, and presenting key game features in a way that would appeal to new and existing users. The process involved collaborating with the copy and development teams to ensure that the messaging and visuals would best connect with the successful launch of the new content.