"This summery logo became central to the campaigns and left a strong impression throughout the summer."
Slice of Summer
Before becoming self-employed, I was an employee at Playtika for 5 years. At the beginning of my journey with the company, I was assigned to the "Cesars" studio to design a logo for a summer theme in the app.
The logo accompanied the summer campaign and was part of every activity.
Which is related to him.
My goal was to create a light, fun, and summery logo, with colors that fit the summer vibe perfectly.
Using a typographic game, I created the logo in the shape of a watermelon.
In the design of the Slice of Summer promotion, I went with green and red colors – just like watermelon, the summeriest fruit there is.
The green is the refreshing peel and the red is the sweet inside, and it immediately puts you in the mood for a fun and light summer.
The logo itself is shaped like a slice of watermelon, with large, silly letters that resemble the watermelon seeds inside.
It gives a playful and fun look, and fits perfectly with the summer atmosphere. My goal was to create a logo that would be catchy, colorful, and convey
A feeling of pleasure like eating cold watermelon on a hot day.
I wanted the logo to be eye-catching, memorable, and make everyone immediately understand that this is a summer experience full of bonuses and surprises.
